A co-primary paint scheme will adorn Ricky Stenhouse Jr.’s No. 47 Camaro later this year
GATLINBURG, Tenn. (February 13, 2024) – Sugarlands Distilling Company today announced the extension of its partnership with Kroger Racing and Ricky Stenhouse Jr., driver of the No. 47 Camaro ZL1 and reigning DAYTONA 500 Champion. As part of the partnership, Sugarlands remains the Official Spirits Partner of Kroger Racing and receives a co-primary sponsorship of the No. 47 for one NASCAR Cup Series race, which will be revealed at a later date.
The season-long partnership with Sugarlands and Kroger Racing also includes Sugarlands branding on Ricky Stenhouse Jr’s n board the No. 47 as an associate sponsor last February when Stenhouse Jr. piloted it to victory in the DAYTONA 500. Since launching in 2014, Sugarlands has been a proud supporter of racing at all levels, including teaming with NASCAR to release a 75th-anniversary moonshine last year, as well as releasing limited-edition products to commemorate Bristol Motor Speedway, Daytona International Speedway, and Talladega Superspeedway. In 2022, Sugarlands launched High Rock, a premium, handcrafted vodka produced with Dale Earnhardt Jr. and Amy Earnhardt.
“We’re looking forward to having Sugarlands back on the car for select events in 2024,” Ricky Stenhouse Jr. said. “They will again be activating throughout the year with us starting at Daytona (International Speedway), and they will be featured on my fire suit as well as our team hauler. We look forward to continuing to promote the Sugarlands’ brands and continuing to grow this relationship.”
About Sugarlands Distilling Co.
Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin’ creams with flavors like Mark Roger’s American Peach Moonshine, Butter Pecan Sippin’ Cream, Banana Pudding Sippin’ Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).
In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.
Sugarlands’ downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor’s number one thing to do in Gatlinburg and the world’s top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.
For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.
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Media Contacts:
Sammy Eanes
Sugarlands Distilling Co.
[email protected]
540-525-0864
Lisa Hughes Kennedy
BAM for Kroger Racing
[email protected]
704-500-9504
