New “Proud Partner of the Atlanta Braves” brings award-winning Moonshine to fans at Truist Park
GATLINBURG, TN – Sugarlands Distilling Company, producers of award-winning spirits, and the Atlanta Braves announced a multiyear partnership that makes Sugarlands Distilling Co. a “Proud Partner of the Atlanta Braves.” This news comes on the heels of a partnership announcement with former Braves third basemen and one of baseball’s all-time great players, Chipper Jones. While this is Sugarlands’ first sponsorship of a professional sports team, the brand is no stranger to competition. Since opening its doors in 2014, the downtown Gatlinburg distillery has established itself as one of the premier distilleries in the south, winning over 100 awards for their superior spirits.
“Our goal from day one has been to partner with those who share our same commitment to tradition, authenticity, and craftsmanship,” said Ned Vickers, Sugarlands Distilling Co. President. “Much like the craft of distilling, the sport of baseball is rooted in history and tradition. Through this new partnership with the Atlanta Braves, we look forward to creating elevated experiences and unique initiatives that celebrate the game of baseball and our line of award-winning spirits.”
As part of this partnership, Truist Park will be the new home for Sugarlands Distilling Company at Chipper’s Corner, a lounge for fans to enjoy a cocktail and refreshments behind third base, where Chipper made history for the Braves. In addition to the lounge, Sugarlands will have a significant presence throughout Truist Park and The Battery Atlanta. This will include a branded mobile cart that serves signature seasonal cocktails, on-site game-day activations, being a presenting sponsor of an Atlanta Braves home series, and other engagement opportunities that will extend beyond the sport of baseball.
“For us, moonshine represents a spirit of tradition. This partnership with the Atlanta Braves provides an exciting opportunity to connect with fans of a sport that celebrates new and old traditions,” said Patrick Sullivan, Chief Sales Officer at Sugarlands Distilling Co. “Expanding our growing presence in the world of sports with a high-caliber organization such as the Atlanta Braves enables us to add a new element to the fan experience in Truist Park that is representative of Sugarlands’ commitment to excellence.”
“We welcome Sugarlands Distilling Company into the Braves family,” said Jim Allen, senior vice president of corporate and premium partnerships. “From one award-winning team to another, we look forward to growing their brand throughout the southeast and offering a new experience to our fans.”
Introduced in limited markets in 2014, Sugarlands Distilling Co. has seen rapid expansion across the country and now distributes its award-winning line of spirits in 29 states nationwide. Announcement of Sugarlands’ partnership with the Braves is commensurate with the announcement of their recent partnership with baseball Hall-of-Famer and former Braves player, Chipper Jones.
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