New product marks iconic outdoor brand’s first foray into the spirits space

GATLINBURG, Tenn. – (October 22, 2024) – Sugarlands Distilling Company, renowned for its award-winning line of craft spirits, today announced the release of its latest innovative product: Field & Stream Honey Pecan Moonshine, crafted in partnership with this legendary outdoor brand. This limited-edition product embodies the spirit of adventure and the great outdoors.

Field & Stream Honey Pecan Moonshine combines the smooth sweetness of natural honey with the warm, nutty flavors of toasted pecans. This 60-proof (30% alcohol/volume) moonshine is perfect for enjoying by the campfire or mixing into cocktails that capture the essence of the outdoors. The jar label pays homage the Field & Stream’s return to print, closely resembling the cover of its latest edition.

“Field & Stream is an incredible brand with a rich history that resonates deeply with our own values of quality, authenticity, and craftsmanship,” said Patrick Sullivan, Sugarlands chief revenue officer. “This partnership is a unique opportunity to connect with an iconic company and its community to introduce Sugarlands to a wider audience”

Field & Stream Honey Pecan Moonshine launches on the heels of Field & Stream’s release of The Wilderness Issue—Volume 129, Issue 2, the second journal release since returning to print earlier this year. Honey Pecan Moonshine marks Field & Stream’s first foray into the spirits space and the first collaboration between Field & Stream and Sugarlands. The product will be available at Sugarlands’ downtown Gatlinburg Distillery beginning Tuesday, October 22, and then at retailers nationwide.

“As we embark on this exciting partnership with Sugarlands Distilling Company, we celebrate the shared values that bind our brands—community, tradition, storytelling, and a deep-rooted connection to the great outdoors,” said Doug McNamee, president of Field & Stream. “Field & Stream has been telling stories for over a century and now, with the introduction of our Honey Pecan Moonshine, we invite our community to gather around the campfire, disconnect, and share meaningful moments with friends and family.”

To find Field & Stream Honey Pecan Moonshine at a Sugarlands retailer near you, or to order online, visit Sugarlands.com/FieldandStream. Shipping prohibited to Michigan, South Dakota, Tennessee and Utah.

About Field & Stream

Field & Stream is the world’s leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. In 2024, the legacy brand was unified under the same ownership for the first time in its history, including key investors and country music artists Eric Church and Morgan Wallen. Now embarking on a new chapter, the next generation of Field & Stream includes a return to print, a membership community, new collections of apparel, upholstered furniture and a variety of other products, a music festival, hunting and fishing Excursions, Powered by BirdDog, a lodge in Bozeman, MT opening this winter, and much more. For more information visit www.fieldandstream.com.

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin’ creams with flavors like Mark Roger’s American Peach Moonshine, Butter Pecan Sippin’ Cream, Banana Pudding Sippin’ Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands’ downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor’s number one thing to do in Gatlinburg and the world’s top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.

For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.

Media Contacts:

Sammy Eanes
Sugarlands Distilling Co.
[email protected]
540-525-0864